Gushi County in Henan Province, in carrying out poverty alleviation through tourism, mobilized all tourism enterprises in the county to help key impoverished villages and households with a variety of measures including: setting up pairs of mutual assistance, boosting village economy through tourism, creating jobs, developing projects, buying at fixed supplier and providing training and guidance. In West Jiuhua Mountain scenic area, 300 households with 800 people were lifted out of poverty with the help provided by the enterprises in nearby employment, financing, land transfer and introduction of e-commerce logistics. In Huayang Lake scenic area, 200 households with 567 people shook off poverty with the help in getting jobs, development of planting, land transfer and processing work; Jiuhuashan Tea Farm in Chenlinzi Town took the approach of distributing dividends from business operations and helped 200 families with 678 people out of poverty. Xiaoshahe Mingyueyuan in Caomiaoji Town helped 234 families with 732 people out of poverty by transferring land, providing nearby employment and distributing dividends to villagers as shareholders. Genqin Peony Garden in Chenji Town lifted 258 households with 738 people out of poverty through land transfer and creating jobs in the village. Jiuchongbei Ecological Park of Henan Mufu Animal Husbandry Co., Ltd. helped 1,627 families with 4,880 people bid farewell to poverty by offering nearby employment, distributing dividends to villagers as shareholders, providing financing, transferring land and gathering villagers’ pigs for breeding and marketing by skilled pig farmers. A total 3,019 impoverished households numbering 9,015 people, as well as the 14 key impoverished villages across the county, are now officially out poverty though tourism.