Located in the north of Sanya City, Hainan Province and inhabited by Li ethnic people, Zhongliao Village is rich in natural and cultural tourism resources. However, the villagers used to earn their living mainly by farming and seeking jobs outside. On April 7, 2017, Overseas Chinese Town (OCT) Group Hainan Company reached a cooperation agreement with Zhongliao Village. The company invested more than RMB 50 million successively and took a “culture+tourism+urbanization” approach in developing all-for-one tourism for poverty relief. Making full use of agricultural production, folk culture, reclaimable land and other resources, it realized the goals of agriculture-tourism integration and targeted poverty reduction through talent, industry and tourism developments. By leasing villagers’ houses and land, building homestays and restaurants, and providing jobs, it worked in cooperation with the villagers, transformed Zhongliao Village from a farming village into a tourist destination that combines recreation, tourism and special experienceconsumption, creating a mutually beneficial win-win result for the government, enterprises and villagers, and expanding the channels for the villagers to become prosperous.
Located in the north of Sanya City, Hainan Province and inhabited by Li ethnic people, Zhongliao Village is rich in natural and cultural tourism resources. However, the villagers used to earn their living mainly by farming and seeking jobs outside. On April 7, 2017, Overseas Chinese Town (OCT) Group Hainan Company reached a cooperation agreement with Zhongliao Village. The company invested more than RMB 50 million successively and took a “culture+tourism+urbanization” approach in developing all-for-one tourism for poverty relief. Making full use of agricultural production, folk culture, reclaimable land and other resources, it realized the goals of agriculture-tourism integration and targeted poverty reduction through talent, industry and tourism developments. By leasing villagers’ houses and land, building homestays and restaurants, and providing jobs, it worked in cooperation with the villagers, transformed Zhongliao Village from a farming village into a tourist destination that combines recreation, tourism and special experienceconsumption, creating a mutually beneficial win-win result for the government, enterprises and villagers, and expanding the channels for the villagers to become prosperous.