Jinjiang Village is located in Longji Town, Longsheng Multi-ethnic Autonomous County, Guilin City. Adjacent to Longji Terraces, a world-class tourism spot, Jijiang Village, with good conditions necessary for developing tourism, used to see very few tourists. Traditional agriculture was the main component of its economy. The villagers’ per capita annual income was less than 5,000 RMB and 30% of the villagers lived in dire poverty. In October 2017, Guilin Municipal Tourism Development Committee signed a strategic cooperation agreement with Airbnb, making the impoverished village of Jinjiang a pilot area for rural poverty alleviation through tourism. The villagers set up rural tourism cooperatives which leased idle houses in the village and transformed them into homestays with local cultural characteristics, and the income from the operations were shared by all the villagers. Other measures were taken such as training women housekeepers and providing guidance for the villagers to do room service and catering. Meanwhile, steps were taken to draw on farming culture and folk customs and develop tourism products to enhance tourist experiences, such as walking on the terraces and pounding glutinous rice to make cakes, and cooperate with online celebrities to sell tea-based monkfruit drinks on their official account platforms in order to increase the villigers' income. Jinjiang Village has successfully found a new road to rejuvenation and poverty relief through tourism, based on the Airbnb homestay model.
Jinjiang Village is located in Longji Town, Longsheng Multi-ethnic Autonomous County, Guilin City. Adjacent to Longji Terraces, a world-class tourism spot, Jijiang Village, with good conditions necessary for developing tourism, used to see very few tourists. Traditional agriculture was the main component of its economy. The villagers’ per capita annual income was less than 5,000 RMB and 30% of the villagers lived in dire poverty. In October 2017, Guilin Municipal Tourism Development Committee signed a strategic cooperation agreement with Airbnb, making the impoverished village of Jinjiang a pilot area for rural poverty alleviation through tourism. The villagers set up rural tourism cooperatives which leased idle houses in the village and transformed them into homestays with local cultural characteristics, and the income from the operations were shared by all the villagers. Other measures were taken such as training women housekeepers and providing guidance for the villagers to do room service and catering. Meanwhile, steps were taken to draw on farming culture and folk customs and develop tourism products to enhance tourist experiences, such as walking on the terraces and pounding glutinous rice to make cakes, and cooperate with online celebrities to sell tea-based monkfruit drinks on their official account platforms in order to increase the villigers' income. Jinjiang Village has successfully found a new road to rejuvenation and poverty relief through tourism, based on the Airbnb homestay model.