Huangling Village in Jiangwan Town, Wuyuan County, Jiangxi Province has a history of over 580 years, and is known as an "ancient village on the cliff". Ten years ago, more than 180 families had left the village; only 68 households remained. Empty homes and abandoned farmland were seen everywhere and the village was on the verge of disintegrating. To address the situation, the Huangling Scenic Area pioneered the model of "participatory poverty relief”, i.e., for the villagers to participate in tourism and benefit therefrom. Apart from providing "blood transfusion" and “blood producing” in the development of the Huangling Village, the Scenic Area encouraged the villagers, mainly the impoverished folks, to take part in the planning for the hometown development, the renovation of the ancient village and the operation of the scenic area. At present, the ancient village, as a 4A scenic spot, receives up to 30,000 tourists daily. 90% of the young and middle-aged villagers who worked at jobs elsewhere have now returned to work or start new businesses in the village. The annual per capita income of the villagers has increased to 35,000 RMB from 3,500 RMB before. In 2017, the number of tourists visiting Huangling Village exceeded one million for the first time and, in 2019, the number reached 1.44 million. The village has become a hot tourist spot, serving as a new model, the Huangling model”, of poverty alleviation through rural tourism.