The Three Gorges Tribe Scenic Area is located in Shipai Village, Yiling District, Yichang City, Hubei Province. Lying by the the Yangtze River and at the foot of mountains, the area used to be a wilder place with earthen shelters and mud roads, where it was very difficult to move around. To address the situation, the Scenic Area, holding on to the principle of protection as priority, reasonable development, sustained utilization and common growth”, worked first to improve transportation and built six standard tourist ferries, and the Shipai and Sandouping wharves, which completely changed the way the villagers go out. In addition, the authorities provided guidance for the villagers to shake off poverty by working in the tourism industry. Currently, more than 60% of the villagers around the scenic area are engaged in tourism-related businesses. The local villager-run hostels have more than 1,500 beds and about 10,000 seats in the hostels’ dining rooms. Meanwhile, for targeted poverty relief, the Scenic Area provided funds to support students from poor families going to school, and employed local villagers in the companies, so as to raise the education level of the villagers as well as increase villagers’ income. Through development over the past 23 years, the Three Gorges Tribe area has become a national 5A tourist zone. The villagers’ habits and lifestyle has undergone a sea change. Shipai Village and Wangjiaping Village have prospered through tourism.